About Us

OUR STORY

LK.STUDIO was born from creativity, confidence, and a love for fashion that has always felt personal.

Founded in 2022 BYLETICIJAKOVAC at just 18 years old, the brand originally began under her full name before evolving into LK.STUDIO — a modern reflection of both her identity and vision for the future.

What started as a school project quickly became something much bigger. Encouraged by her mother to explore her creativity and turn her ideas into reality, Leticija began designing pieces inspired by the way she wanted to feel in clothing herself: comfortable, confident, elevated, and expressive.

INSPIRED BY HERITAGE

Growing up surrounded by sport, travel, and strong Croatian roots, inspiration naturally became part of the brand’s DNA. With a father who played for the Croatian National Team and a mother who proudly represented Croatia internationally, LK.STUDIO’s first collection pays tribute to heritage, passion, and the pride of representing a small country with a powerful identity.

The collection was created to bring emotion, community, and identity into fashion — combining comfort with statement design in a way that feels bold, modern, and wearable every day.

OUR PURPOSE

At the core of LK.STUDIO is the idea that comfort should never compromise style.

The vision is to redefine tracksuits and leisurewear through elevated silhouettes, quality fabrics, and bold design — creating pieces that feel effortless enough for everyday wear while still looking refined, modern, and styled.

Every collection is designed with versatility in mind. Pieces are created to be worn beyond the expected — styled casually, dressed up, mixed into everyday wardrobes, and worn with confidence.

FIT, FABRIC & FEEL

Quality remains at the center of everything. From the fit to the fabric, every detail matters. LK.STUDIO is built for people who want clothing that feels as good as it looks.

More than just fashion, LK.STUDIO represents creativity, individuality, and community. From the very beginning, the journey has been shared closely with supporters online and within Croatia itself — growing organically through people who connect with the story, the energy, and the vision behind the brand.

THIS IS ONLY THE BEGINNING

LK.STUDIO is for those who want comfort without losing edge, confidence without trying too hard, and pieces that make everyday dressing feel different.